Priced out of media?

A relative of mine who is involved in radio warned us several years ago that the way things are going, free radio will become a thing of the past before long. 

As for myself, I remember warning my readers about the same thing upon discovering, when U.S. television finally went digital 6 months back, that there were numerous new free channels to watch.  I just knew it wouldn’t last, and I said so.

Then Comcast bought NBC, and now the planted stories are starting to emerge about how the broadcast networks are losing money hand over fist and NBC itself may cease to exist as a broadcast network.  Mind you, all this came out AFTER Comcast bought NBC.  I’m sure the deal isn’t even final yet, but it’s already starting.

Let me tell you about myself: I rarely listen to the radio and almost never watch TV.  Many people I know are in the same category, and they can’t see the worth of paying for a service they almost never use — yet we are apparently headed in the direction of having to pay for those things.

Here’s my message to the television and radio broadcasters: the free-broadcast system worked for almost a century.  There is no reason it can’t continue to work except that you don’t want it to.

And if you don’t want it to, remember that there are lots of people who very occasionally use your product, but aren’t made out of money and/or don’t want to pay for something they rarely use.  For someone like me, paying for TV turned out to be a waste of money — so much so that I got rid of my satellite box 4 years ago and haven’t missed it. 

I won’t even consider paying for radio.

Once again, broadcasters, keep repeating to yourselves: the public is not made out of money.  The free broadcast system worked well for many many years.  And no, we will not pay for something we don’t really want or need.

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